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Brand Materials
Check out our press kit, which includes our brand guidelines, logos, and some sample app images.
For questions not addressed in the press kit or resource center, contact us at pr@ynab.com.
Media &
Partnerships
Welcome to the YNAB Press Resource Center
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Our App
About YNAB
YNAB ("why-nab") is an award-winning app that has helped millions of people get good at money and never worry about money again. The average YNAB user saves $600 in their first month and $6,000 in their first year. Recognized by Fortune, WIRED, and Real Simple’s Smart Money Awards, YNAB offers a vibrant community, live hangouts, podcasts, coaching, and award-winning customer support.
our founder
About Jesse Mecham
Jesse Mecham is the founder of the beloved app YNAB, a New York Times bestselling author, and host of the top-rated podcast The Jesse Mecham Show. As seen in WIRED, Fortune, and The New York Times, Jesse is a leading voice in the personal finance space. He has helped millions of people get good at money and never worry about money again. He lives in Utah with his wife and family.
Our Story
Budgeting? Nah. We help people get good at money.
It all started in 2004 when Jesse Mecham, a broke college student, built a teensy spreadsheet to help his young family make ends meet. Fast forward to today: YNAB has helped millions of people stop worrying about money.
YNAB’s passionate community isn’t just engaged—they’re all in. They’re so proud of their YNAB wins that they get YNAB tattoos, custom license plates, and even include YNAB in their wedding vows. YNAB’s trusted money experts keep fans inspired and empowered on social media, while delivering refreshingly human support.
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Research & Studies
featured survey
2026 Money Mood Report
YNAB’s 2026 Money Mood Report reveals 85% of Americans are worried about money
Creator Partnerships & Sponsorships
We love to partner with brands and content creators who produce great content and believe that the right money habits money habits can change your life. (Bonus points if you already use and love YNAB!)
In the News
FAQ
What makes YNAB different?
Money management is often seen as a dreaded chore, and YNAB is here to change that. YNAB doesn't just show you where your money went; it helps you tell it where to go—turning money from a problem into a possibility. The YNAB Method is the secret sauce. Whether it’s getting out of debt or creating more breathing room, YNAB empowers you to be more spendful and actually enjoy the way you spend.
Does YNAB have an affiliate program?
Yes, YNAB has an affiliate program for media publishing companies and creators. YNAB's affiliate program operates on an invite-only basis. Questions? Feel free to reach out to us at pr@ynab.com.
