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Brand Materials
Check out our press kit, which includes our brand guidelines, logos, and some sample app images.
Media &
Partnerships
Welcome to the YNAB Press Resource Center
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About YNAB
YNAB ("why-nab") is a spendfulness app that helps people to align their money with their values, goals, and priorities. YNAB’s proven method of giving every dollar a job empowers users to live with purpose and spend with intention. Over the past 20 years, millions have turned to YNAB to put the person back in personal finance.
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our story
Budgeting? Nah. We help people discover themselves through money.
It all started in 2004 when Jesse Mecham, a broke college student, built a teensy spreadsheet to help his young family make ends meet. Fast forward to today: YNAB is an award-winning app, a WSJ best-selling book, a trusted workplace benefit, and a go-to certification for personal finance coaches.
YNAB’s passionate community isn’t just engaged—they’re all in. They’re so proud of their YNAB wins that they get YNAB tattoos, custom license plates, and even include YNAB in their wedding vows. YNAB’s trusted money experts keep fans inspired and empowered on social media, while delivering refreshingly human support.
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Experts & Personalities
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Research & Studies
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featured survey
The People Have Spoken: “Is YNAB Worth It?”
We surveyed nearly 9,000 YNABers to learn the ROI they see from a YNAB subscription.
Creator Partnerships & Sponsorships
We love to partner with brands and content creators who produce great content and believe that the right money habits money habits can change your life. (Bonus points if you already use and love YNAB!)
In the News
FAQ
What is spendfulness?
Spendfulness is the practice of bringing awareness and intention to your money, so your spending reflects your unique values and priorities. The YNAB Method teaches you to give every dollar a job and trade mindless spending for thoughtful spending, effortless saving, and joyful living. When you are living spendfully, decisions become easier, trade-offs more meaningful, and conversations about money more collaborative than combative. Shouldn’t your money work as hard for you as you work to earn it?
What makes YNAB different?
Money management is often seen as a dreaded chore, and YNAB is here to change that. YNAB doesn't just show you where your money went; it helps you tell it where to go—turning money from a problem into a possibility. The YNAB Method is the secret sauce. Whether it’s getting out of debt or creating more breathing room, YNAB empowers you to be more spendful and actually enjoy the way you spend.
What is Financial Wellness by YNAB?
At YNAB, money stress is practically a foreign concept, because we all use YNAB and live by the method! Financial Wellness by YNAB brings spendfulness to workplace benefits packages, giving employees the tools and education to achieve financial clarity, confidence, and control. When teams stress less about money, they’re happier, more focused, and ready to thrive—both at work and beyond.
Email us
For questions not addressed in the press kit or resource center, contact us at pr@ynab.com.
