Press Resource Center

Brand Materials Experts & Personalities Research Partnerships In the News

Media & Partnerships

Welcome to the YNAB Press Resource Center

About YNAB

YNAB ("why-nab") is a spendfulness app that helps people to align their money with their values, goals, and priorities. YNAB’s proven method of giving every dollar a job empowers users to live with purpose and spend with intention. Over the past 20 years, millions have turned to YNAB to put the person back in personal finance.

A phone with the YNAB app coming out of a squiggly shaped-portal surrounded by sparks and bubbles

our story

Budgeting? Nah. We help people discover themselves through money.

It all started in 2004 when Jesse Mecham, a broke college student, built a teensy spreadsheet to help his young family make ends meet. Fast forward to today: YNAB is an award-winning app, a WSJ best-selling book, a trusted workplace benefit, and a go-to certification for personal finance coaches.

YNAB’s passionate community isn’t just engaged—they’re all in. They’re so proud of their YNAB wins that they get YNAB tattoos, custom license plates, and even include YNAB in their wedding vows. YNAB’s trusted money experts keep fans inspired and empowered on social media, while delivering refreshingly human support.

Read the Full 20 Year Story

A smiling woman in sunglasses holding up a Tennessee license plate that says "YNABFTW"

Brand Materials

Check out our press kit, which includes our brand guidelines, logos, and some sample app images.

Logos

App Images

Founder & Personality Headshots

Experts & Personalities

View All and Request to Interview

Jesse Mecham

YNAB Founder

Jesse Mecham is a personal finance expert and founder of YNAB. He hosts the top-rated financial podcast You Need A Budget as well as the business owners’ guide to managing cash flow, the Beginning Balance Podcast. He is the Wall Street Journal best-selling author of You Need A Budget and is regularly quoted in the media as a money management expert – Forbes, New York Times, CNBC, and Business Insider have featured him – to name a few!

Read Profile

Todd Curtis

YNAB CEO

Todd spent nearly two decades working in education which uniquely positioned him to join YNAB and establish an award-winning customer support team. He then went on to spearhead the product development side of YNAB before assuming his current role as CEO.

Read Profile

Sarah Schweisthal

tiktok Personality

Celebrated for her educational and actionable money content, Sarah captivates audiences on TikTok @YNABOfficial with over half a million followers and counting.

Read Profile

Ben Markley

Youtube personality

Ben is a crowd-favorite personality behind the YouTube account @YNABOfficial where his videos captivate viewers by breaking down often complicated headlines like the SVB collapse and AI technology in a uniquely entertaining way.

Read Profile

Ashley Lapato

tiktok Personality

After spending years believing that she was just “bad with money” before finding YNAB, Ashley is now on a mission to teach others that money management is a skill - one that is never too late to learn.

Read Profile

View All and Request to Interview

Research & Studies

See All Studies

featured study

How Finances Affect Relationships

YNAB partnered with eHarmony to interview over 2,700 people about the effect finances have on their relationships.

See the Results

Influencers & Partnerships

We love to partner with brands and content creators who produce great content and believe that the right money habits money habits can change your life. (Bonus points if you already use and love YNAB!)

Get In Touch