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certified YNAB coach

Traci Shanklin

She/Her

I have over two decades of experience in the investment business and have a passion for helping people achieve their financial goals. I have created a powerful and unique approach to help you truly examine, analyze, and change your money story and find financial peace of mind.

My Background

With over two decades of experience in the hedge fund industry and serving pension funds, I've witnessed the pressing need for enhanced financial education and retirement planning. Recognizing the under-preparedness of many pension fund participants, I transitioned my focus in 2022. I created Unlocking Financial Wellbeing, a platform dedicated to providing ongoing education and resources aimed at empowering individuals to optimize their financial circumstances and cultivate a transformative relationship with money.

Why Work with Me

My journey took a pivotal turn in 2012 when my Haitian-born daughter and I faced a tough transition. This period led me to explore neuroplasticity—the brain's ability to rewire itself. I quickly saw parallels between this concept and financial behaviors. With a background in finance, I recognized an opportunity to blend this knowledge with my newfound insights. I'm now dedicated to helping others reshape their financial perspectives, believing firmly that redefining our money narratives can lead to enhanced mental resilience and overall well-being. This mission fuels my passion for making a positive, lasting difference in people's lives.

Why I Coach

Choosing to work with me means embarking on a transformative journey where financial literacy isn't just about numbers, but a gateway to mental freedom and well-being. With a unique blend of finance expertise and insights into neuroplasticity, I guide individuals through reshaping their financial narratives, unlocking a life unburdened by monetary stress. My approach, refined through personal experiences and professional acumen, offers not just strategies but a compassionate understanding of the psychological facets of money. Together, we'll build a foundation for not only financial security but profound mental resilience, ensuring a future where financial freedom and peace of mind coexist.

Focus Areas

Retirees
Life Transitions
Small Business Owners
YNAB Certified Coaches have completed an intensive training program but are not employed by YNAB. Pricing is determined individually by each coach.
View All Coaches
Company
Unlocking Financial Wellbeing
Location
Charlotte, North Carolina, United States
Meeting Options
Remote & In-Person
Language
YNAB Certified Since
June 2023
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YNAB Certified Coaches have completed an intensive training program but are not employed by YNAB. Pricing is determined individually by each coach.
View All Coaches