Most people make spending decisions based on their bank balance. No wonder they worry! Sure, it may look like you have enough, but do you know what that money is for? Are you sure it's "safe" to spend?
Can I afford it?
Is that another delivery?
We spent how much on groceries?
Will I ever be able to retire?
How does everyone else travel so much?
How serious could that check engine light be?
Can I afford to quit the job I hate?
What if my card gets declined?
How many more days until payday?
What if Santa can't bring gifts?
Can you put it on separate checks?
What if nothing ever changes?
How do I stop spending so much?
Why am I so bad with money?
Can I use buy now, pay later?
Stop the worry.
Get YNAB, get good at money, and never worry about money again.
the ynab way works
With YNAB, you decide what your money is for—before you spend it.
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You check your bank balance.
There's money in there, but has the insurance payment cleared? How much of that is for the new tires you need? Maybe you should put this purchase on a credit card in case you need the money in your account for something important.
Cue guilt, regret, and second-guessing every time you spend.
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You check your plan in YNAB.
Your car maintenance category has plenty of money in it for new tires, so you book the appointment. Your dining out category looks pretty good too, so you stop for lunch on your way home. You're not worried—this was all part of your plan.
You spend with confidence and contentment, because you know what your money is for.
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I literally do not know how to function in my finances without YNAB anymore. How could one possibly make any sort of spending decisions without it?
YNAB allows me to spend on purpose, in advance, on the things I care about. It has nothing to do with how much or how little is in our bank account. And that provides so much peace.”-Andrew, has made several big life changes with confidence
More than a money app
“YNAB isn’t just a tool for money management. It’s a tool for self-actualization.”
– Adrienne So, Senior Associate Reviews Editor for WIRED
Sure, YNAB is full of features to help you get out of debt, save more, and pay your bills on time. All the standard money stuff. But it’s also so much more than that:
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Stop arguing about what you can afford.

Stop guessing or doing mental math.
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No more searching through statements.
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Quit daydreaming and start doing.
“YNAB allowed us to frame our conversations like ‘You’re free to quit your job without another lined up’ or ‘Would we rather go on 3 vacations this year or 2 big ones?’
It gave us the understanding of not only how your income determines how you live, but how your spending determines how you live.”
-Marylee, on year two of the one-year work sabbatical she and her husband planned with YNAB

don’t take our word for it
We’ve helped millions of people stop worrying about money.
Over the last 20 years, we’ve simplified spending decisions and clarified priorities with a powerful framework for deciding what your money is for, based on what matters most.
In a survey of ~9,000 YNAB users…
said YNAB changed the way they think about money
reported feeling less stress since using YNAB
said they can confidently cover a $1,000 emergency
We know YNAB works because we’ve built a cult-like* following of devoted fans who love to tell their good-at-money stories.
More than 17 YNAB users have personalized YNAB license plates. Why?
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Because getting good at money is so life-changing that you’ll want to shout about it from rooftops and Range Rovers.
*Our PR team has asked us to stop saying cult-like. We're just waiting on a better description.
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We sold everything we owned (for the 2nd time) and began traveling the world full time. I have learned that I value experiences more than stuff. I am now living that.
I went from a scarcity mindset to an abundance mindset. By spending within my categories, I now have the freedom to enjoy spending instead of fearing it.”
-Deanna, enjoying life with YNAB
YNAB is a community that loves helping others get good at money.
At least 36 YNABers have YNAB-inspired tattoos (yes, really). YNAB has even been mentioned in wedding vows.
YNAB has in-person events, live online hangouts, community-led meet-ups, and a support team that goes above and beyond technical difficulties (plus, you can always reach a real human!) The whole YNAB world wants to see you succeed.
Join us! (The tattoos are optional!)
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I decided it was a priority.
Oh good, my package is here.
I got everything we need to meal prep.
My retirement contributions are on track.
I’m so glad I have TSA pre-check.
I took the car in to get fixed.
I’m ready to try something new for work.
I’ll get 5% back if I use this card.
I put all of the bills on autopay.
I already bought and wrapped the gifts.
I insist on picking up the check. My treat.
I’ve made a pretty nice life for myself.
There’s $200 left in the Fun Money category.
I’m glad I got good at money.
I got the annual subscription.
Future You is waiting.
And Future You is super cool. Get YNAB and get good at money so you can meet your best self as soon as possible. You'll be so glad you did.
Also worth knowing...
How is YNAB different?
YNAB guides you through the process of asking, “What’s my money for?” so you can make a flexible plan for how you want to spend all of your money—before you spend any of it. You decide what your money needs to do before you get paid again and assign every dollar you currently have to a spending category, based on due date or priority. You'll also plan for larger, less frequent expenses like car repairs, insurance premiums, or holiday shopping and set aside manageable monthly amounts so that you can pay in full when the time comes, without the stress of one big bill.
It’s a more modern take on what has previously been known as digital envelope budgeting or zero-based budgeting, but without the baked-in guilt, rigidity, or restriction that often comes with traditional budgeting methods.
What’s YNAB’s method?
YNAB is more than an app—it's also a decision-making framework that simplifies spending and clarifies priorities with one simple but powerful question: What’s my money for?
All money is meant to be spent and there are five possible answers to consider: For Now, For Later, For Ease, For You, and For Change. There have been other iterations throughout the years, but they were all basically just using more words to ask that same essential question: “What’s it for?”
Is YNAB worth it?
Yes. Full-stop. Undoubtedly so. The average YNAB user saves $600 in the first month, and $6,000 in the first year—far exceeding the subscription cost. Furthermore, in a survey of about 9,000 users, 92% said they feel less stressed since using YNAB, and 91% said it changed the way they think about money for the better. That’s life-changing stuff! You can try it for free for the first 34 days to see what you think.
Is YNAB hard to learn?
YNAB’s onboarding process and app functionality have evolved to improve ease of use, and our support team is always friendly and available to help. You can talk about anything from your spending habits to your technical difficulties with a real, live human being at any time if you find yourself in need of some guidance.
With that being said, getting good at money takes two things: an honest look at your current situation and some new habits. Both can be uncomfortable at first, but neither are hard to learn. When you start seeing the benefits in your own life, it’s hard to do money any other way.
How long does YNAB take?
It can vary depending on the number of accounts you have, your category setup, and desired level of involvement, but once past the initial setup, most people spend a couple of minutes each day approving transactions, 5 to 10 minutes per pay period assigning new money to categories, and about half an hour reconciling accounts. It’s a great activity to do while having your morning coffee!
Is YNAB safe?
Yes, your information is safe with YNAB. YNAB uses bank-grade security, data encryption, two-factor authentication, and data centers that are accredited many times over. YNAB does not sell your financial data or any other information you provide through the product. Our money is earned through subscriptions and related products; there are no third-party ads in our app or website. Review our Privacy Policy to learn more.
Can I use YNAB with my partner?
YNAB makes it easier than ever for couples to get good at money together. Share your YNAB subscription with your partner, family members, and other close-knit groups of up to six people—all for the price of a single subscription!
Is YNAB free?
YNAB isn’t free, but you can try it free for 34 days with no credit card, and college students get a full year free with proof of enrollment. After that, it’s $14.99/month or $109/year, and one subscription can be shared with up to five additional people. It's cheaper than most streaming services, and saves you money!
If you’re a current YNAB user, you can add free months to your account through our referral program—you and friends you refer will both earn a free month once they subscribe to YNAB. Existing YNABers can also get 3 months for free by purchasing a YNAB gift subscription for a new user.
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